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WAYN (standing for Where Are You Now?) is a social networking website with a goal to unite travellers from around the world. It has grown from 45,000 to 4.1 million members in the last year.
As with many other social networking services, WAYN enables its users to create a profile and upload photos. Users can then search for others, and link them to their profiles as friends. It is also possible to send and receive messages using discussion forums. Since it is designed for travellers, members are able to search for contacts based on a particular location. Using a world map, it enables a user to visually locate where each of their contacts are situated around the world. The service is thus intended to be used for its members to keep friends informed of where they are whilst travelling. WAYN is very popular in the UK where it has over 1.5 million members. It is also strong in the USA, Canada, Australia, New Zealand and other countries in Western Europe, including the Netherlands.
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